Offsite SEO

Off site SEO is probably one of the most important parts of the SEO process, it works to support OnSite SEO (which includes keyword density)

Essentially it involves getting links from sites of a similar subject to link to your blog or site.

There are three kinds of links to be aware of:

one way links- these are where a site links to you.

two way links- these are where a site links to you and you link back

three way links- these are where a site links to you, and you link to another site that is owned by the same webmaster.

how you acquire these links is up to you, some include - asking, paying for links (though this isn’t all that good), linking on directory sites, using link bait, top 100 and top 10 lists.

You’re looking to get high quality links from sites that are respected and not spammy, essentially links to your site are recommendations and  really you want sites which relate to your site, ie same subject or similar subjects.

In particular government and education sites are ones to look out for. Google weights the value of a site based on keywords and on the links a site has, and .edu and .gov site are know as being very credible links that google gives preference to.

Link building is tough and very hands on and there are professional companies to do this, however, as a general rule of thumb, write relevant and high quality articles, let others know about it, and naturally people will link to it.